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Reggae stalwart Chico is sounding the alarm on a music industry adrift from its roots. The artist is calling for a return to purpose-driven songwriting and spiritual grounding in an era increasingly dominated by commercial trends and hollow productions.
Speaking to IRIE FM, Chico stressed that reggae’s original power came from its mission—consciousness-raising, community healing, and moral clarity. That DNA, he argues, has been diluted by artists chasing streams and features without conviction. His message resonates in a landscape where conscious lyricism often takes a backseat to chart positioning, reminding the culture that reggae was born as a weapon for the voiceless, not a jingle factory.
For a genre built on Rastafarian principles and Pan-African resistance, Chico’s call isn’t nostalgia—it’s a necessary reset. The question now: who’s listening?
Also filed on reggaeodyssey.net.